Top 5 Reasons to Hire a Professional Photographer

Consistently capturing beautifully lit, well-composed and flattering images requires a deep understanding of the art and science of photography. Combined that with a love of working with people and an ability to put them at ease while having fun is what I call the “secret sauce”.

  1. Know how to find beautiful light
  2. Are masters of their equipment
  3. Know how to pose people.
  4. They are artists at designing images.
  5. Connection – Secret Sauce between the photographer and their subjects.

How to find beautiful light:

In the world of photography, light is everything. Literally, seeing light and knowing how your camera will react to it is key. Also, knowing what will flatter your client is equally important. Once you truly understand the power of light, your possibilities are limitless.

Mastering your camera equipment:

Today’s photographic equipment is extremely sophisticated and powerful. But to make the most of it, you will need to know how it works. In fact, you need to know how it works so well, that you can trust its capabilities and your knowledge so that you can create muscle memory and focus primarily on your subject.

back of a camera on trypod with sunset cityscape in background

Know how to pose people:

Each family, group, or individual is different, and they want to be captured authentically and attractively. How individuals connect in a group is very telling. Are they connected to each other? Do they appear relaxed, happy, confident…it is all about the posing? Most of us are not pro models, consequently, we want to be given lots of direction on how to pose, place hands, hold our heads, etc.

Pro Photographers are artist:

As artists, a professional artist knows exactly how to strategically direct the viewer’s eye into the image creating a clear message of what you are seeing. This can be done by using a variety of elements found in the environment like leading lines, the law of thirds, etc. Just like any other artist using a different medium, settings play a big role in the design of the image including where you place your primary subject. Textures and colors add mood and tone and tells the story of the moment.

Secret Sauce:

Connecting with your subject is so key. They need to feel your care about them and their group. Your both share the same goal of creating magic in an image. Trust is essential. From there you can provide direction that they will happily respond to. Most of all it should be a fun and enjoyable experience. How people experience their session directly relates to how they feel about their images.

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